Development of Hero Street Center (Psc) Tourism Jalan Pahlawan Madiun City

Abstract

The development of the tourism sector can be a driver of the regional economy. Indonesia, with its cultural diversity, has great potential to attract tourists through local asset management. PSC changed the image of Madiun City by adopting a concept similar to Jalan Malioboro in Yogyakarta, as well as building replicas of world icons such as the Merlion Statue, Statue of Liberty, Kaaba and Eiffel Tower. The method used was literature research with analysis using descriptive qualitative, namely referring. In the fifteen article manuscripts analyzed by accredited national journals, they were closely related to the keywords used which were obtained from Google Scholar, the data sources used were secondary data sources. Data collection was carried out by documenting all articles obtained in this literature review article. Data from the Central Statistics Agency (BPS) records a significant increase in the number of tourists until 2022. In addition, the restructuring of Jalan Pahlawan with improved aesthetic facilities has increased the attraction for visitors. Cross-sector collaboration between government and non-government institutions plays an important role in this success, enabling effective collaboration in achieving common goals. Pahlawan Street Center integrates various types of tourism, including shopping tourism, artificial tourism, and religious tourism, offering a unique tourism experience comprehensive. All of these initiatives show that effective tourism management and development can increase tourist attraction and encourage local economic growth. The construction of the PSC in Madiun City is an example of how innovative tourism management strategies can provide significant benefits to the regional economy.