ANALYSIS OF THE EFFECTIVENESS OF TAX EDUCATION IN AN EFFORT TO IMPROVE TAX UNDERSTANDING AT KPP PRATAMA JAKARTA TANAH ABANG 1

Abstract

This research was conducted to determine the effectiveness of the tax education program in increasing taxpayer compliance at KPP Tanah Abang 1. This research discusses the effectiveness of tax education through digital content as part of optimizing tax education to increase taxpayer compliance by preparing prospective taxpayers who have compliant behavior. towards their mandatory responsibilities as Indonesian citizens. The aim of this research is to analyze the effectiveness of the tax education program on taxpayer compliance at KPP Pratama Jakarta Tanah Abang 1. The results of this research show that the use of digital content has a positive effect on taxpayer compliance, understanding digital media has an effect has a positive effect on taxpayer compliance, and the intensity of digital services has a positive effect on taxpayer compliance. This research provides updates on the role of tax volunteers in increasing taxpayer compliance. The research method used was qualitative, where the author collected data by conducting observations, interviews and providing instruments with several informants, namely, KPP Pratama Jakarta Tanah Abang 1 employees, and STIAMI Institute lecturers. Based on research, it shows that the effectiveness of tax education programs has a significant influence on tax understanding among taxpayers at KPP Pratama Jakarta Tanah Abang 1, thus the effectiveness of tax education programs can be an effective strategy in increasing taxpayer understanding and compliance.